Adding watermarks to your visual work

Types of stories that work on LinkedIn

Set up a Google alert for content ideas

Adapt your copy to current events

Create a problems database

How to create the content your audience wants

Double down on proven content formats

Ask constrained questions

How to write un-ignorable titles

Incentivize email replies with games

Incentivize your audience to leave reviews and testimonials

Own a color

The 4 question framework for good content

The SLAY framework for LinkedIn posts

Turn your replies into posts

Use white space

You need an enemy

Run a reverse countdown campaign

Bundle your products

Create a one-time offer (tripwire)

Write your own ad copy

Help in public to sell your services

Personalize the landing page based on traffic source

Announce a price change

Price anchoring

Make your social proof more specific

Newsletter -> Social -> Newsletter loop

Be the "reply guy"

Gate your social content to drive more conversions

Disappearing newsletter referral rewards

Guest threads/social posts

Share testimonial screenshots

Own an emoji

The simplest newsletter referral system

Use a fake social share button

How to get more course testimonials

Add UTM tags to your newsletter links

Ask for a one-word reply to your welcome email

Treat your social media profile as a landing page