Even if your content is interesting, people won't read it if it's hard to "consume".

Visual example: Which one would you read first?

Right tweet: "Dang, too much text. I'll keep scrolling"

Left tweet: Interesting & digestible.

🕵️‍♂️ How to steal it?

When writing on social media, prioritize readability:

• Use white space

• Use bullet points when it makes sense

Even if it doesn’t feel natural to write like this, there’s a reason why people do it.

We skim first, read later.