Most of us promote our newsletters by doing the following:

Write the email ↓ Share on Social

That's it. But not for Josh Spector.

He takes it one step further, and what he does is insanely effective: He includes links to his tweets in every issue of his FTI newsletter.

This is how the loop works:

His current audience clicks on the link ↓ They engage with the tweet ↓ This boosts the content reach ↓ New audiences see it and join his newsletter with a carefully placed CTA

And that's it? Yep.

As a result of his current audience boosting his content, potential new audience members see it and join.

This creates the perfect newsletter growth loop between social media and his newsletter.

🕵️‍♂️ How to steal it?

Take the link to the most popular social media content you wrote that week and include it in your next newsletter issue.

That piece should link back to your newsletter somehow since it will attract more engagement and non-subscribers.