If you have a suite of products related to each other, why not bundle them together?

The result should be a cheaper price than if people buy them separately.

Even so, doing this increases the perceived value of the bundle, leading to more sales for more money than just discounting the products separately.

An example 👇

🕵️‍♂️ How to steal it?

Bundle all your products together. If you can, give it some storytelling like Jay above, who called it the Sovereign Bundle.

That will make it feel more like a standalone product and increase its perceived value.