Storytelling is king on LinkedIn.

Telling stories (your personal story, that is) works on the platform.

According to Nial Ratcliffe (my go-to storytelling guy), there are two ways you can frame these stories 👇

Captivating stories vs Resonating stories

Captivating stories are usually under 150 words, and are short and actionable. Usually shaped like an F.

Resonating stories are over 200 words and dive deeper into the message.

Which one should you choose?

It depends. If you are going for a top-of-the-funnel type of content to get a broader reach, go for captivating.

If you want to go deeper and start conversations that generate leads and sales, try resonating instead. Fewer people will read your posts, but their trust in you will increase.

🕵️‍♂️ Stolen from Niall Ratcliffe. Take a look at his site!

🕵️‍♂️ How to Steal it?

Either go for captivating or resonating, but not both.

Mix both styles on different days and you’ll have a pretty solid content funnel!