Set up a Google alert that looks like:

“Your target audience” + Challenges

I tested with Marketers + Challenges and in a few seconds, I already got 3 content ideas

Why should you do that?

“Challenges” means problem.

Problems need solutions.

Creating content that solves these problems =

Google alerts make it easier for you to find those problems and ensure they are up to date.

Give it a try! I’m now sending myself one email a day with a few alerts, which is proving very helpful.

🕵️‍♂️ How to Steal it?

Set up a Google alert that looks like:

“Your target audience” + Challenges

Tweak the settings to your region, topic, frequency, and preferred source.

Take the ideas you get and dive deep into the problem, positioning yourself or your products as the ideal solution.