Louis Grenier from the Stand The F*ck Out newsletter shared how he writes titles that, ahem, stand the f*ck out 👇

🕵️‍♂️ How to Steal it?

Using elements that aren't the most common might be a very clever way to write a hook/title.

At the end of the day, with so much content noise around, the first thing you need to achieve is to hook people in.

Word of caution: only use this type of approach if it makes sense for your brand.

Don’t force it. People can tell.