Specific numbers get more attention because they feel more believable. They are also more persuasive because they don't fit the standard.

They are un-ignorable.

Quick example: All flash sales usually last 24 or 48 hours.

Not Katelyn’s 👇

48h is easy to ignore. 37 1/2 gets your attention. And before you know it, you are hooked.

🕵️‍♂️ How to steal it?

Use specific numbers in all your messages.

Talking about revenue? Share even the cents

Talking about subscribers? Share the exact count

If all flash sales are 48, make it 37 1/2.

If all coaches promise to make their customers $10k/month, make it $9,3k.

Silly examples but you get the point.