I saw Lara Acosta, who has over 140k followers on LinkedIn, do something very interesting with her LinkedIn headline.

Instead of using it as some sort of bio, as 99% of us do, she uses it to redirect people to her latest content piece. Let’s see it in action:

She also uses the link space on her profile to point to the relevant link for the post.

This is smart because instead of the regular bio, now every time she engages on the feed, that teaser shows up, generating curiosity and traffic to her profile

🕵️‍♂️ How to Steal it?

Tweak your LinkedIn headline to tease your latest piece of content. Pretty easy!