Justin Welsh is a huge proponent of repurposing his content. He does it ALL THE TIME.

I just took a look at his latest tweet and it’s, in fact, repurposed 👇

Nothing wrong with it. And he’s not hiding it either.

He revealed once that his system is as simple as putting all his high-performing content on a spreadsheet and adding formulas that add 182 and 365 days, so he gets notified to repurpose that content every 6 and 12 months.

In his own words, “I’m mostly playing the hits.”

Why shouldn’t you do the same?

🕵️‍♂️ How to steal it?

To successfully apply this tactic, you need three things:

• Keeping track of your successful content

• A system to remind you every 90, 180, and 365 days

• A scheduling tool

And that's it!