​Richard van der Blom is a LinkedIn data nerd who analyzed hundreds of carousels to come up with the perfect carousel formula.

According to his research, the perfect carousel has:

1) 12 slides

2) 25-50 words per slide

3) Is optimized for mobile reading

4) Post text is under 500 characters

5) Has max 3 colors, aligned with your brand

6) Layout is vertical, not squared

7) It's a how-to type of carousel. Storytelling carousels perform 25-30% less

8) Posted on Tuesdays or Thursdays between 8 and 11 AM (your audience time)

🕵️‍♂️ How to Steal it?

Try to optimize your next carousels based on the above.

Chief Thief comment: Carousels are what threads used to be for Twitter/X 2 years ago. Yes, it's a winning format, but it won't matter if the content sucks.