In marketing, a “user persona” is a fictional character representing a specific segment of a product's target audience. It’s often used to guide product design and marketing strategies.

Creating a user persona is very common in product and marketing teams, but not so much for content creation.

Let’s change that. This is a quick content creation framework I put together using Free User Persona Generator + ChatGPT

Here’s what I did:

• In User Persona Generator, enter my “business” and my “target audience.” I picked two random topics to experiment 👇

• Clicked on generate and this is what I got:

Really good. Now, I have pain points and barriers for that user persona. That’s content idea gold right there.

For the next step, we’ll take that info to ChatGPT.

I copied the tool's result and asked ChatGPT to give me 10 content ideas based on that. These are some of the answers:

1. Transforming Your Workstation to Alleviate Back Pain

2. Top 10 Exercises for Managing Chronic Back Pain at Home

3. The Role of Nutrition in Managing Back Pain

4. Alternative Therapies for Back Pain: What Works?

5. Tools and Apps for Back Pain Relief

6. Simple Adjustments to Reduce Back Pain and Boost Energy

Not bad! 6 good content ideas in just a few minutes, based on real pain points. The next step is to get to writing, but I’ll leave that up to you.

If you are stuck with this week’s content, go steal this!

🕵️‍♂️ Stolen from myself. Fun fact → The person behind User Persona Generator is Dan Kulkov, who I interviewed in Creator Heist

🕵️‍♂️ How to Steal it?

• Go to User Persona Generator

• Enter your business and target audience

• From the result page, copy paste it into ChatGPT

• Ask it to come up with 10 content ideas for it

I’m no expert but the ChatGPT prompt can definitely be tweaked to get better results, like adding more detail about what platform you are writing for, the content format you want, etc.