Why you need a "goodbye" page for unsubscribers
Pro
![](https://framerusercontent.com/images/Zyi8T2GwCWFCn4cBwWFRr8uNJ8E.png)
Content Creation
![](https://framerusercontent.com/images/ABDBFNWTzUN8v52jOBZbKD2wg.png)
Newsletter
The Tactic
I unsubscribed from Jens's newsletter, not because it was bad, but because I was subscribed to it with two different emails.
So I took that email I never check and unsubscribed (sorry Jens, I’m still subscribed though).
What happened next caught me off guard: Jens had a goodbye page! 👇
![](https://framerusercontent.com/images/Z6P4BNDzttheRwcIuy56QsjPYBk.png)
But that’s not everything.
He even goes as far as suggesting other cool newsletters you might like instead of his and a subtle plug to his free products 👇
![](https://framerusercontent.com/images/BRsZFRsoqgRz5XHoHjhNTnvMc50.png)
Why is this smart?
The vibe.
You might have unsubscribed, but this goodbye message sends you away in a different mood.
Plus, Jens also takes the opportunity to ask for feedback on why you did it. This makes it more likely for people to do that.
🕵️♂️ Stolen from Jens Lennartsson. Subscribe to his newsletter, it’s good!
🕵️♂️ How to Steal it?
Create a goodbye page for everyone who unsubscribes.
It’s a great place to ask for feedback while setting the mood for everyone leaving
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