I unsubscribed from Jens's newsletter, not because it was bad, but because I was subscribed to it with two different emails.

So I took that email I never check and unsubscribed (sorry Jens, I’m still subscribed though).

What happened next caught me off guard: Jens had a goodbye page! 👇

But that’s not everything.

He even goes as far as suggesting other cool newsletters you might like instead of his and a subtle plug to his free products 👇

Why is this smart?

The vibe.

You might have unsubscribed, but this goodbye message sends you away in a different mood.

Plus, Jens also takes the opportunity to ask for feedback on why you did it. This makes it more likely for people to do that.

🕵️‍♂️ Stolen from Jens Lennartsson. Subscribe to his newsletter, it’s good!

🕵️‍♂️ How to Steal it?

Create a goodbye page for everyone who unsubscribes.

It’s a great place to ask for feedback while setting the mood for everyone leaving