Everyone is throwing around discounts on Black Friday.

It's what works, right?

Not for Katelyn Bourgoin.

Instead of offering a discount, she's raising her product's price.

"Wait what?"

Yep, you read that right. Katelyn is using Black Friday's scarcity to raise her product's prices.

You can get it now for the current price or wait until after Black Friday when the price will increase by $50.

The whole point of giving away discounts is to give people an excuse to overcome their objections and buy.

Who said discounts are the only available excuse? A price increase could work too!

Another smart thing to do is to make clear on all your messaging that you are doing it 👇

🕵️‍♂️ How to Steal it

Zig when others zag.

Discount season? Raise your prices

And be very clear about it in your messaging, like Katelyn does.