Offer a to-go version of your membership
Pro
![](https://framerusercontent.com/images/0ri0kM1U1bHZWJRtzw7c8u8CU.png)
Monetization
![](https://framerusercontent.com/images/ManLDIKeq4PuCzjeF1vxfp3bkw.png)
Digital Product
The Tactic
Last week, I canceled my membership in Greg Isenberg’s community.
The reasons have nothing to do with the membership or Greg himself but my lack of time and focus.
I received a “sad to see you go” email, which is quite common. But inside that email, there was an offer I didn’t expect:
→ A to-go version of the membership content!
The membership was $99/mo; the biggest value is usually the people and interaction inside. The content takes a backseat.
However, people often don’t have time to engage with the community (in my case), so they cancel.
That means a lost customer.
But what if you offered them a special offer on their way out that included part of the value of that membership (just the content)?
They are likely to take it.
And you capture a part of that revenue that would be lost anyway.
Here’s what that offer looked like 👇
![](https://framerusercontent.com/images/ocKAYli7jri5DGXkNFzLrt3y4E.png)
Needless to say, I pulled the trigger!
🕵️♂️ Stolen from Community Empire
🕵️♂️ How to Steal it?
If you run a community/subscription product, add a to-go version.
Make that offer part of your “goodbye” sequence.
And don’t forget to make it time-sensitive and anchor the price, just like the example!
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