Many newsletters have a weekly cadence (like this one).

The problem is that if I drop my new issue on Wednesday and someone subscribes on a Thursday, they have to wait six days to get the newest one.

Yes, there are welcome sequences, but you get the point.

Here’s how the people at DuoParadigms solved it → With a landing page, countdown timer to their next issue

I don’t think this moves the needle that much, but it’s a great way to let people know when they can expect a new issue.

Managing expectations is key, especially with people who have never heard of you before.

🕵️‍♂️ Stolen from DuoParadigms

🕵️‍♂️ How to Steal it?

Add a countdown timer to your newsletter landing page. There are many plugins that can do that!