How to subtly sell on every email
Pro
![](https://framerusercontent.com/images/0ri0kM1U1bHZWJRtzw7c8u8CU.png)
Monetization
![](https://framerusercontent.com/images/ABDBFNWTzUN8v52jOBZbKD2wg.png)
Newsletter
The Tactic
An easy way to soft-sell in newsletters is to include a simple PS section to pitch your products/services.
It usually goes like “Whenever you are ready, here are X ways I can help you”
Then, a list of 3-5 products.
While that might seem like a good solution, it usually adds more friction to potential buyers.
They get paralyzed for having too many options👇
![](https://framerusercontent.com/images/JvhYcldr71W5FRNPVxTJNutY.png)
Our resident email expert Jeff Felten (our pod with him) says there’s a better way.
Instead of offering many options to your reader, offer just one, but tie it to your email topic 👇
![](https://framerusercontent.com/images/nrghhbPGP3ANEBQFUmmAKgGux5g.png)
You are more likely to succeed if you frame your offer as the logical next step rather than presenting 3-5 offers that might or might not be related.
🕵️♂️ Stolen from Jeff Felten
🕵️♂️ How to Steal it?
If you include a soft sell in your emails, focus on just one offer.
Tie it to the email’s content and you’ll see your clicks (and sales) 🚀
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