An easy way to soft-sell in newsletters is to include a simple PS section to pitch your products/services.

It usually goes like “Whenever you are ready, here are X ways I can help you”

Then, a list of 3-5 products.

While that might seem like a good solution, it usually adds more friction to potential buyers.

They get paralyzed for having too many options👇

Our resident email expert Jeff Felten (our pod with him) says there’s a better way.

Instead of offering many options to your reader, offer just one, but tie it to your email topic 👇

You are more likely to succeed if you frame your offer as the logical next step rather than presenting 3-5 offers that might or might not be related.

🕵️‍♂️ Stolen from Jeff Felten

🕵️‍♂️ How to Steal it?

If you include a soft sell in your emails, focus on just one offer.

Tie it to the email’s content and you’ll see your clicks (and sales) 🚀