I studied many landing pages from course sellers while writing the copy for one of my courses.

On the good ones, I found one pattern: They all showed a transformation for the user 👇

All transformations.

When people buy a course, they buy the idea of a better version of themselves. Make that clear in your headline.

🕵️‍♂️ How to steal it?

Make your copy, especially your headline, showcase the desired audience transformation.

Some of the formulas used:

• Learn how to audience goal with no objection needed

• Go from this to that

• Get more audience goal with the thing you are missing </aside>