Grow your list with a giveaway
Pro
![](https://framerusercontent.com/images/X2S8Yi6Y6Scwx0vmnZcvVtJj9Q.png)
Audience Growth
![](https://framerusercontent.com/images/ABDBFNWTzUN8v52jOBZbKD2wg.png)
Newsletter
The Tactic
Giveaways are definitely not the most innovative growth tactic for newsletters. But they are suuuuper effective.
The concept is simple → You might win this thing if you leave me your email
The folks at Growth Tools put together a giveaway for the last few weeks that caught my eye. Here’s why:
![](https://framerusercontent.com/images/MBdjbfKjZiivjiDI2MQ7mldYc.png)
They lead with a very clear value proposition → Win a shoutout to 230,000 entrepreneurs
They add urgency with a countdown timer
They do a great job at communicating the $ value the other prizes have
I'm guessing they are doing pretty well with it.
Now there’s an argument that can be made that giveaways usually attract a lower-quality audience. Which is true, IMO.
So, the key here is to try to make the most of the traffic that comes in.
How? With a post-subscribe offer 👇
![](https://framerusercontent.com/images/CoVAOakdeF9EU68kjYdYba4NKyk.png)
The real reason they did this giveaway is to sell more of their high-ticket offer.
Who wants a shoutout to 230,000 entrepreneurs? → Entrepreneurs who have something to offer to that specific target audience
What does the team at Growth Tools do? → Help these entrepreneurs sell to other entrepreneurs.
Perfect match ✅
🕵️♂️ Stolen from Growth Tools.
🕵️♂️ How to Steal it?
Creating a giveaway to grow your list is the obciosu thing. But take a page from the Growth Tools playbook and try to include a post-subscribe offer
If the giveaway’s value proposition is good, you’ll get more traffic and subs than usual. And a % will convert to your higher ticket offer.
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