Okay, this might sound like a crazy idea, but hear me out:

What if, when everyone is focused on hyper-growing their newsletter audience, you'd limit how many subs you can get?

Nathan Barry shares two examples of newsletters that do that:

Why I think it's actually a good idea:

• Generates FOMO and scarcity

• Raises the perceived value of the newsletter

• Strong incentive to subscribe NOW. Eliminates objections.

• Strong incentive to open the emails or you'll get kicked out

🕵️‍♂️ How to Steal it

To make it work you need:

• A targeted audience (think NBA players, there are only 400 of them)

• Top-tier content. A reason for them to keep coming back

Extra idea: this makes for a great referral incentive, too. "You get 1 exclusive invite for this newsletter. Send it to a friend"