Josh Spector from the FTI newsletter does something I’ve never seen any other creator do:

He sends an anniversary gift whenever a subscriber hits a time subscribed milestone, like 6 months.

But here comes to cool part 👉️ This gift is a 50% discount on one of his lower-priced products.

Not a bad excuse to sell. But it gets even better. If the subscriber redeems it, they get a new email.

This new email has an upsell to get into Josh’s membership (his core product).

From what Josh says, this offer converts pretty well!

It makes sense: If you have been a follower for over six months, you already know and trust Josh.

If he presents one of his offers with a big discount, you will likely buy it.

And we know that when someone buys from you once, they are more likely to do it twice.

This is a good example of using your audience’s data to your advantage, and it has unexpected value.

Who doesn’t love a good anniversary gift?

🕵️‍♂️ How to Steal it?

Whenever a new subscriber joins your email, if you use an ESP like ConvertKit or beehiiv, they are normally added into a welcome sequence.

Add an email to that welcome sequence set to be sent 6 months after they subscribe with your anniversary gift.

You’ll need to have a digital product to do so too!