Gunnar, from Newsletter Deep Dives, is testing adding a video to his newsletter sign-up page.

He basically changed the headline and sub-headline for a video 👇

✅ Pros

• Feels personal. You get to see (and hear) the person behind the emails.

• Different. It's definitely not the usual for a newsletter sign-up page.

❌ Cons

• Friction. Are people really willing to watch a 20-second video if they are not familiar with you?

• Video presence. If you are not used to being on videos, your energy and presence might throw some people off

🕵️‍♂️ How to Steal it

I can't tell you if it's good or bad for conversion because I haven't tried it, but it seems like a great opportunity to A/B test it.

I would say that if you have the video skills, go for it.